Thus, I would not say that government organizations are a frequent client of design studios.ĭo you have any personal rules when creating logos or other graphic elements from scratch? ![]() Everyone who wants to stand out and be remembered against the background of competitors should take care of developing a logo and corporate identity for their brand. In what areas are logos creation more involved now: shops, media, or maybe the sphere of state organizations?Ī logo is an integral part of a successful brand. It is important to understand the psychology of color. In addition, the client’s desire is taken into account. The primary color of the product is the result of a sphere analysis. The play of colors, its combination in a sense, is comparable to music. ![]() He can be energetic and exciting and can be calm and credible. How do you decide which color will dominate this or that logo? Is it a matter of mood or is it more often associated with the creative task from the client?Ĭolor is an important factor in getting to know a product. We asked our designer in Big Digitals Ukraine, Dmitry Shevchuk, about the principles that he uses in his work. ![]() It is also perfectly readable in the format of the application icon and displays its idea. The logo turned out to be moderately aggressive, which coincides with the client’s request.
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